Our Story

In early 2010, my husband and I launched a doctor supervised weight loss program in our clinic called Ideal Protein™. Although this type of diet program, a mild ketogenic-based diet, proved to be highly effective, our personal experience revealed that the products were too costly for the majority of our patients. It was very frustrating for us to see well meaning dieters have to drop out of the program due to the cost of the products. After much research, I found that there were alternative product lines we could offer our dieters and achieve the same results.

In 2014 we launched our new program and haven’t looked back.


ProteinWise.com was launched with the primary goal of offering our graduated dieters ongoing access to the great tasting products they came to know and love on their weight loss journey. Over the years, we have been asked many times if these products were available to others outside of our clinic. Because our program is doctor-supervised, we always had to say no…until now!

If you are interested in following this type of program, we encourage you to visit the ProteinWise Diet page. This is a non-medically supervised program that will get you started on your path to better health. As always, we recommend you check with your doctor before starting any diet. If you have any questions for us, please ask! Remember, we used to be an Ideal Protein clinic and are familiar to how our products work within that program. We have even made it easy to find the correct products by adding an icon on each product page .

In addition to our weight-loss products, we are very excited to offer expanded options of the most popular protein enriched product lines on the market. Here you will not only find a great variety of “Go To“ products that will assist you in making sure that you are consuming the optimal grams of protein your body needs each day, but you will also find product lines that fit into a variety of specialty diets such as Gluten Free, Low Carb, Low Sugar & Bariatric Friendly.

Thanks for stopping by!